COOL BEER LABELS
Dan Bellon
Full Name
Daniel F. Bellon
Age
Old enough
Marital Status
I said I do
Favorite Band
That's a tough one. Maybe Slayer, or Maiden.
Dream Car
Flat black V10 Audi R8 Quattro. Burnt orange interior.
Favorite Beer Type
Schwarzbiers and Vienna Lagers.
Favorite Beer with Dinner
East End Brewing Black Strap Stout or Köstritzer Schwarzbier.
Favorite Beer at a BBQ
A good Helles Lager or Lindemans Framboise.
Favorite Beer of All
The one that comes in a bottle or a can... or a growler or a keg.
Born in Bogotá, Colombia, of German descent, Dan came to the United States when he was seventeen. Already interested in typography and graphic design he went on to be formally trained in graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning (DAAP).
His love of beer was inherited from his father, a proud German, who enjoyed and passed on his love for Schwarzbier. More recently, Dan aquired the craft beer bug and is now an avid home brewer.
As a professional designer, he has worked as an art director for over fifteen years. His passion for typography earned him a feature in the book Bodytype by Ina Saltz.
His last book, Typography for the People, was published by HOW Books in 2010.
Dan resides in Pittsburgh, Pennsylvania and still enjoys a good Schwarzbier.
Steven Speeg
Full Name
Steven Michael Speeg
Age
38
Marital Status
Married with three children
Favorite Band
Depends on my mood. Mew when I'm happy, The Daysleepers if I'm feeling weepy and King Diamond or Iron Maiden when I'm brewing.
Dream Car
I am quite happy in my spice orange with white roof MINI Cooper.
Favorite Beer Type
I'm a hophead through and through.
Favorite Beer with Dinner
Gandhi-Bot DIPA by New England Brewing Company.
Favorite Beer at a BBQ
Nothing better than a Zombie Dust from Three Floyds on a hot day.
Favorite Beer of All
Heady Topper by The Alchemist.
Steven was born in Ohio and has lived in Michigan and North Carolina, before settling in New England. He attended the Paier College of Art and Design where he discovered an admiration for typography and package design.
Today, Steven is an Associate Creative Director with more than thirteen years of professional experience. He has worked for some of the biggest companies in the United States including Pepsi, 7 Up, Aquafina, Lipton, Gatorade, Frito-Lay, World Wrestling Entertainment, and the NHL.
In July of 2011 Steven brewed his first batch of beer. Inspired by horror movies, he designed a logo and identity for his new, small batch home brewery. Spooky Brewery was born.
Speeg lives in Connecticut with his wife, three children and an overweight puggle. He is a proud member of the American Home Brewers Association and is currently on a quest to visit every brewery in New England.
On most weekends, he can be found in his backyard sporting a Halloween T-shirt, listening to Iron Maiden and brewing up a batch of hoppy ale.
Foreword by Greg Koch, co-founder and CEO of Stone Brewing Co.
Greg Koch is co-founder and CEO of Stone Brewing Co. in Escondido, Calif. Since starting the company with his partner Steve Wagner in 1996, Stone has become one of the fastest growing and highest rated breweries in the world. Brewing more than 213,277 barrels in 2013, Stone is the 10th largest craft brewery in the United States, a position it achieved without advertising, discounting, freebies or compromises.
Koch passionately believes that environmental and social sustainability go hand-in-hand with brewing mind-blowing beer, and he enjoys speaking on a range of topics including: beer, business philosophy, food and marketing.
As co-author of two books—The Craft of Stone Brewing, Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance and The Brewer’s Apprentice—Koch is recognized as one of the leading experts and advocates in the craft brewing world. You can follow his musings on Twitter: @StoneGreg.
